IW Group, together with Netflix and Gold House, hosted Devi’s Summer Kickback in celebration of Netflix’s hit show NEVER HAVE I EVER. The event featured a NEVER HAVE I EVER flower wall photo opp, an Indian-Chinese fusion food truck, a hosted bar, an exclusive episode sneak peek of the new season, lawn games, henna tattoos and more! Opening remarks were made by the series’ Richa Moorjani, Gold House’s Bing Chen, and a special pre-recorded welcome message from Maitreyi Ramakrishnan.
The evening was attended by a total of 210 influencers, tastemakers, and prominent members of the press. In addition to the Never Have I Ever cast, some noteworthy guests attended including 13 Reasons Why’s Tim Granaderos and Michele Selene Eng, Bling Empire’s Kevin Kreider, and YouTube star Eugene Lee Yang. The event garnered significant media attention, securing coverage in major print, digital, and broadcast outlets including Teen Vogue, Buzzfeed, Entertainment Tonight, Pride, and The Hollywood Reporter. Additionally, the night drew some impressive metrics, inspiring 138 posts, and gaining a cumulative following of 31.4 million, and a total reach of 22.9 million.
The attendees lauded the event for its impressive music, food, and venue, as well as its star-studded guest list. Most importantly, it built up enthusiasm for the new season of Never Have I Ever.