Social and Search
Since staying safe around power lines isn’t a learned behavior, SCE wanted to proactively help community members learn good habits through a fully integrated creative marketing campaign. The campaign layered animal themed-graphics with compelling messaging regarding power line safety in various contexts: construction, tree trimming, extreme weather, and more. The campaign was translated from English into Spanish, Mandarin, Korean, and Vietnamese.
The campaign drew impressive engagement, over-delivering impressions by 6%, with digital banner impressions reaching 106% and digital video impressions reaching 104%. The budget under-spent by 1.0%, mostly in CTV and digital audio. The Net MoM change was -$34.3K, +8.7M impressions.