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Creating visionary ideas that drive culture.
IW Group is where creativity, technology, and cultural insight collide. For 35 years, we’ve turned bold ideas into movements through creative strategy, digital innovation, experiential, PR, media buying, and multicultural marketing that truly move people. Rooted in community and powered by imagination, we deliver work that leads culture, not just follows it.























Our clients

Bill Imada
Chief Connectivity Officer

Nita Song
Chief Momentum Officer

Telly Wong
SVP, Chief Content Officer

Martin Yang
Chief Prosperity Officer

Flora Zhao
VP, Client Partner

Kirsty King
SVP of Media

Jess Lau
SVP, Health & Pharma

Thanh Tran
Director of Human Interests

Eljay Feuerman
VP, Sr. Client Partner

Suzie Bao
VP, Group Account Director

Alexandra Cho Truong
Strategy Director

Salina Eldin
Manager of Human Interests

Sid Kim
VP, Head of Production

Sam Yoon
Sr. Client Partner

Sally Choi
VP, Sr. Client Partner

Bertha Lee
Strategy Director

Maddie Kim
Jr. Strategist

Khani Choi
Sr. Account Executive

Mike Anapolsky
Maker Lead, Creative Director

Hugh Bacher
Director of Production

Sharon Gao
Sr. Producer

Martin Chingcuangco
Project Manager

Tammy Jin
Publicity Manager, Entertainment

Heather Hannasch
Maker Lead, Creative Director

Kai Chuan
Senior Insights Strategist

Margie Templo Parks
Production Specialist

Noriel Mamalateo
Graphic Designer

Stone Mays
Associate Creative Director

Joyce Kim
Client Partner

Wendy Liao
Client Partner

Melissa Ross
Director, Project Management

Jana Viray
Art Director

Adam Vuong
Sr. Project Manager

Emily Pak
Account Executive

Narendra Wickremetunge
Art Director

Karen Tran Wood
Group Director, Head of Entertainment

Katherine Gorospe
Strategic Analyst

Christine Kwak
Account Supervisor

Ben Wexler
Strategist

Blair Ballou
Producer

Brianna White
Account Manager

Paola Cabrera
Account Supervisor

Christiana Ma
Project Coordinator

Armon Washington
Accounts Payable Clerk

Diego Ramirez
Manager, Video Partnerships

Alexis Johnson
Jr. Copywriter

Maggie Ho
Account Coordinator

Lauren Kim
Account Executive

Jake Kochiss
Producer, Digital & Experiential

George Shakaryan
Sr. Prosperity Clerk

Meave Cunningham-Perini
Multimedia Designer

Jessica Tan
Account Supervisor

Pa-Zong Lee
Publicist

Quinn Le
PR Manager

Sonia Yang
Jr. Publicist

David Markson
Accounts Payable Clerk

Amberly Wang
Sr. Social Media Strategist

Leah Arao
Experiential Marketing Manager

Sophia Zolan
Sr. Copywriter

Chetna Nayyar
Account Coordinator

Aaron Kim
Jr. Project Manager

Azurine Chang
Account Coordinator

Christen Tai
HR Coordinator

Rachel Moreh
Sr. Strategic Analyst

Danielle Ramirez
Account Supervisor

Eric Won
Editor Post Supervisor

Kelly Wan
Account Supervisor
Our Team
Let’s work together
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