LEXUS X WICKED: FOR GOOD.
The Moment.
Showcase Lexus’ ongoing partnership with the Wicked franchise in a way that resonated with fans and embodied the brand’s human-centered promise.
The Idea.
Wicked director Jon M. Chu and his family experience a magical ride home, by way of Oz, through the eyes of his one-year-old daughter.
The Work.
Film / Social.
The Impact.
The national TV spot delivered 1,000% more views than a typical Lexus ad and became the brand’s fastest US ad to reach 250K views on social, within its first two hours.