McDONALD’s / TinyTAN HAPPY MEAL MAGIC MEETUP.
Drive social buzz for TinyTAN’s animated characters based on K-pop supergroup BTS first-ever Happy Meal collaboration.
The Moment.
Tap into the power and influence of the BTS ARMY (aka BTS fans) through an immersive fan playground with interactive photo moments, games, and a mini McDonald’s that transformed into a disco.
The Idea.
Experiential / Social.
The Work.
Our sold-out, three-day experience welcomed 3,000 guests and sparked viral UGC, helping make the TinyTAN Happy Meal one of the best-selling Happy Meals of the year.