Drag Queen Summer Glamp
- Video Production
- Paid Media
- Social Media
- Local Activations
- Influencer Engagement
To celebrate Pride’s return to the great outdoors in 2021, Jack Daniel’s teamed up with RuPaul’s Drag Race royalty (Bebe Zahara Benet, Trinity the Tuck, and Manila Luzon) to produce the brand’s first-ever reality series, Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp.
Shot on location at the legendary Jack Daniel Distillery in Lynchburg, Tennessee , the series featured the big city drag queens adjusting to small town life, while preparing the 155-year-old facility’s very first Pride celebration.
GLAAD, the nation’s leading LGBT media advocacy organization, named the series “one of the best campaigns of Pride 2021”.