Find Your Team

As our world evolves, more companies and organizations strive to achieve cultural relevance.

IW Group, Ad Age's 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural and cross-generational solutions for its clients. We have a dynamic team spread across our offices in Los Angeles, San Francisco, New York, as well as virtual locations. We are always looking for talented, creative and fun people to join our team.

The Director of Public Relations will create and implement award-worthy multicultural and inclusive campaigns for a major financial institution. They will drive ROI through mass market and multicultural media outreach, social media/influencer engagement and events. This role will require the candidate to have “hands on” expertise in the Hispanic, AAPI and/or LGBTQ+ consumer markets as well as experience with other diverse segments (e.g., women, Native, military).

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Success Factors:

The following factors include sample attributes of a successful IW Group employee:

Passion for work and IW Group service offerings
Work well as part of a team, with a range of people
Cultural awareness, acuity and sensitivity

Duties/Responsibilities:

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Public relations/Influencer engagement/Community outreach

Manage output of overall account and serve as the agency lead for senior clients
Create, lead, and oversee PR, influencer engagement and/or community outreach campaigns targeting multicultural and diverse audiences that result in top-tier media coverage
Position client executives as thought leaders through premier speaking opportunities, media interviews and/or industry recognition (e.g., awards)
Manage multi-disciplinary team of managers and subject matter experts
Review and/or draft press releases, media statements, speeches and other press materials
Finalize client presentations for quality and narrative cohesion
Maintain a high awareness of relevant industry trends and multicultural community happenings
Manage budgets, billings and staffing plans

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Other Functions:

Participate in new business pitches and presentations
Educate staff on industry best practices
Participate in other duties as assigned

Supervisory Responsibilities:

Setting clear objectives for team members
Overseeing workflow and monitoring productivity
Providing guidance and support through coaching
Resolving issues within the team or on an individual basis offering constructive feedback as needed.
Foster knowledge-sharing across all disciplines to ensure collaborative and informed work.

Knowledge, Skills and Abilities:

Must have excellent client relations/people skills
Excellent communication skills (verbal, written and editing)
Experience across multiple multicultural segments
Highly developed strategic, planning and creative PR skills
Must possess ability to multi-task and effectively manage deadlines
Ability to create budgets and monitor expenditures
Strong media contacts and understanding of modern media landscape
Must be willing and able to travel
Preferably LA or NY based, but open to applicants in other locations

Education and Experience:

Education:

Bachelor’s Degree in Public Relations, Communications, Marketing or a related field of study

Experience:

Minimum of 10+ years professional work experience at a notable PR agency; playing a leadership role on national, award-winning multicultural campaigns
Minimum of 5 years in a client-facing managerial role or above
Minimum of 3 years experience working with a financial services client
Relevant experience in multicultural PR, influencer engagement and social media

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POSTION SUMMARY:

As our world evolves, more companies and organizations strive to achieve cultural relevance.

IW Group, Ad Age's 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural and cross-generational solutions for its clients. We have a dynamic team spread across our offices in Los Angeles, San Francisco, New York, as well as virtual locations. We are always looking for talented, creative and fun people to join our team.

IW Group is searching for thinkers, dreamers, and innovators who are passionate about uplifting multicultural, multigenerational communities. Our team members are dynamic and create opportunities to connect with audiences through press, social influencers, events, partnerships, advertising, and more!


Our account leaders are responsible for designing creative strategies that lead to purpose-driven campaigns. We value fearless team members who have some knowledge of the growing multicultural communities and have the ability to adapt quickly to an energetic agency environment.




ESSENTIAL FUNCTIONS:


Social Media Management:
• Craft thoughtful content plans and calendars
• Develop original and exciting social media content for brand-owned social media accounts
• Plan and execute timely content calendars
• Manage production of original social content
• Coordinate with production partners, influencers, and vendors
• Attend/coordinate coverage of activations and events to capture real-time content
• Monitor and report content and account performance

Publicity/Influencer Relations/Activations:
• Help create and implement 360º campaign strategies
• Coordinate influencer partnerships (paid and in-kind)
• Invite influencers and press to brand activations
• Support press outreach and coordination
• Assist and support activations across the US
• Explore trends and technologies that better our knowledge of culture and industry
• Foster creative that engages diverse communities (Black, Hispanic/Latinx, Asian American, Pacific Islander, LGBTQIA+, and more)


OTHER FUNCTIONS:


• Bring energy and excitement to team brainstorms
• Support new business opportunities and present with passion
• Challenge the team with new ideas and stand up for beliefs
• Engage in professional and community organizations related to the agency and client’s business/industry




MINIMUM JOB REQUIREMENTS:


Education:
• Bachelor’s or vocational degree from a fully accredited college or university


Experience:
• Minimum of 1-2 years professional work experience
• Relevant experience in a public-facing capacity such as sales, marketing, social media, events, public relations, communications, community relations, corporate relations, advertising, or a related field.


Knowledge, Skills and Abilities:
• Possess excellent client relations skills, shows empathy, and values authentic relationships
• Excellent communication skills (verbal, written and editing)
• Must possess good organizational skills, demonstrated initiative, attention to detail, flexibility, sound judgment and a positive attitude
• Ability to multi-task and effectively manage deadlines
• Passion for an understanding and supporting multicultural communities or has the capacity to learn quickly
• Proficiency in basic software (i.e., MS Office) and social media platforms
• Commitment to producing the best work possible (aka willing to work long hours when necessary)
• Must be willing and able to travel
• A sense of humor; flexibility




COMPANY CULTURE:


• Connectors: IW Group is a company founded with community at our core. We believe in building meaningful community and encourage teams to connect with causes and missions that fuel their passions.


• Foodies: You can often find our teams sharing a meal.


• Explorers: IW Group encourages teams to follow their creative hunches. Whether it be testing new tech, visiting edgy art galleries, or discovering local coffee shops, we want our teams to stay constantly curious.


• Entrepreneurs: We have a strong entrepreneurial spirit! We encourage teams to drive new initiatives, work with growing startups, and drive their own growth with the company.




SUCCESS FACTORS:


• Passion for work and IW Group service offerings
• Work well as part of a team, with a diverse array of people
• Cultural awareness, acuity, and sensitivity
• Flexibility
• Ability to work under pressure and manage stress efficiently
• Highly motivated
• Demonstrate sound work ethic
• Ability to understand other people's points of view and accept constructive criticism




HYBRID WORK MODEL:


• IW Group has adopted a hybrid work model. Managers set their own in-office schedule but team members are requested to work in-office at least twice per week.
• While performing the responsibilities of this role, the employee will spend most of the time working indoors, in the IW Group office, client office or other identified location.
• This role may require extended work hours (including weekends) to complete certain projects, with or without advance notice.
• This role may require work outside of the office (i.e., client events) or travel outside of the local work area (i.e., national or international client locations).




PHYSICAL DEMANDS:


• While performing the responsibilities of this role, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.
• These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this role.



Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this role.

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As our world evolves, more companies and organizations strive to achieve cultural relevancy. IW Group, Ad Age’s 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural and cross-generational solutions for its clients. We have a dynamic team spread across our offices in Los Angeles, San Francisco, New York, as well as virtual locations and are always looking for talented, creative and fun people to join our team.

The PR Account Director will design and implement award-worthy multicultural and inclusive campaigns that impact the total market. They will drive ROI through mass market and multicultural media outreach, social media/influencer engagement and events. This role will require the candidate to have specialized expertise in the African American and/or Hispanic consumer markets as well as experience with general consumer markets.

Success Factors:

The following factors include sample attributes of a successful IW Group employee:

• Passion for work and IW Group service offerings
• Work well as part of a team, with a range of people
• Cultural awareness, acuity and sensitivity
  

Duties/Responsibilities:

Public relations/Influencer engagement/Community outreach:

• Design, lead, and implement PR, influencer engagement and community outreach strategies targeting multicultural and diverse audiences (including but not limited to African American, Hispanic, AAPI and LGBTQ+) on behalf of a major US financial institution
• Draft press releases, media statements, speeches and other press materials
• Build and edit client presentations
• Secure major media coverage in general market and African American / Hispanic/ multicultural press outlets for a range of topic areas (e.g., new product launches, corporate announcement, DEI/CSR initiatives)
• Maintain a high awareness of pop culture, industry trends and African American/Hispanic community happenings
• Serve as a main point of contact for multiple client contacts

Other Functions:

• Participate in new business pitches and presentations
• Educate staff on industry best practices
• Participate in other duties as assigned
  

Supervisory Responsibilities:

• Setting clear objectives for team members.
• Overseeing workflow and monitoring productivity.
• Providing guidance and support through coaching.
• Resolving issues within the team or on an individual basis offering constructive feedback as needed.
• Foster knowledge-sharing across all disciplines to ensure collaborative and informed work.
  

Knowledge, Skills and Abilities:

• Must have excellent client relations/people skills
• Excellent communication skills (verbal, written and editing)
• Possess a deep understanding of the African American and/or Hispanic community
• Highly developed strategic, planning and creative PR skills
• Must possess ability to multi-task and effectively manage deadlines
• Ability to create budgets and monitor expenditures
• Strong media contacts and understanding of modern media landscape
• Must be willing and able to travel
  

Education and Experience:

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Education:

• Bachelor’s Degree in Public Relations, Communications, Marketing or a related field of study

Experience:

• Minimum of 5-8 years professional work experience at a notable PR agency
• Minimum of 5 years in a client-facing managerial role or above
• Minimum of 3 years experience working with a financial services client
• Relevant experience in multicultural PR, influencer engagement and social media
• Played a leadership role in notable campaigns

As our world evolves, more companies and organizations strive to achieve cultural relevance.

IW Group, Ad Age's 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural and cross-generational solutions for its clients. We have a dynamic team spread across our offices in Los Angeles, San Francisco, New York, as well as virtual locations. We are always looking for talented, creative and fun people to join our team.

IW Group is seeking a PR Manager to join our entertainment team in the Los Angeles office.

This position is responsible for designing and implementing strategies to build award-winning total market and multicultural campaigns, maximizing reach through tradition and digital media press, influencers, events and activations that are conducive to demonstrable ROI.

This position is hybrid and will require employees to come into the LA office once a week.

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Duties/Responsibilities:

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Publicity/Social Media/Influencer

• Design, implement and lead publicity strategies that align with client goals
• Lead planning and execution of publicity campaigns for multiple entertainment accounts
• Pitch traditional and online media outlets as well as influencers for earned coverage
• Maintain a high awareness of pop culture, industry trends and technologies
• Actively navigate the mass market and Asian American media landscape
• Research benchmark trends and audience preferences related to the entertainment industry and multicultural communities
• Participate in key account group brainstorms, strategy and creative sessions, contributing digital/ interactive/ media/influencer ideas

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Leadership

• Manage client and stakeholder relationships
• Build and manage a high-performing team
• Oversee professional development of direct reports
• Strength leadership and supervisory skills
• Keep team and agency updated on industry best practices, latest trends, techniques, and developments
• Complete required manager and leadership training provided by company
  

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Presentation

• Present and pitch campaign ideas to current clients and new business opportunities
• Engage in professional and community organizations related to the agency’s and client’s business/industry

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Knowledge, Skills, and Abilities:

• Excellent client relations/people skills
• Excellent communication skills (verbal, written and editing)
• Understanding of the modern entertainment and Asian American media landscape
• Organizational skills, demonstrated initiative, flexibility, sound judgment and a positive attitude
• Must possess the ability to multi-task and effectively manage deadlines
• Ability to create budgets and monitor expenditures
• Strong media contacts and ability to play a critical role in pitching reporters
• Proficiency in all basic software (i.e. MS Office) and social media platforms
• Up to date with current technologies and trends in social media, design tools and applications
• Must be willing and able to travel
• Commitment to getting the job done (aka willing to work long hours when necessary)
• Multicultural knowledge and experience preferred
  

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Education:

• Minimum of a bachelor’s degree in Public Relations, Communications, Marketing, or a related field of study
  

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Experience:

• Minimum of 5-7 years of professional work experience with studios, public relations/digital agencies or entertainment company
• Minimum of 3 years in a client-facing role
• Relevant experience in media and influencer relations
• Relevant experience across key social media platforms
  

WORKING CONDITIONS:

• COVID-19 considerations: We work in the office 1 day per week, all other time is remote.
• While performing the responsibilities of this role, the employee will spend most of the time working indoors, in the IW Group office or remote.
• This role may require extended work hours (including weekends) to complete certain projects, with or without advance notice.
• This role may require work outside of the office (i.e., client events) or travel outside of the local work area (i.e., national or international client locations).

‍

PHYSICAL DEMANDS:

• While performing the responsibilities of this role, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.
• These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this role.

‍

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this role.