Warner Bros. | Dune
- Experiential Marketing
- Field Publicity
Based on the classic sci-fi novel by Frank Herbet and directed by visionary filmmaker Denis Villeneuve (Arrival, Blade Runner 2049), Dune was one of the most anticipated theatrical releases of 2021.
To promote the desert-set adventure, we commissioned award-winning sculptor Abe Waterman to create an epic sand sculpture depicting the film’s iconic sandworm monster and the story’s main protagonist Paul Atreides (played by Timothée Chalamet in the film). Realized in stunning detail, the piece debuted at the Texas SandFest, the largest sculpture event in the United States.
In order to reach audiences beyond just those attending the festival, we captured footage of Waterman sculpting the piece and turned it into an awe-inspiring social content accompanied by the film’s unforgettable score by Oscar-winning composer Hans Zimmer.