McDonald's

Lunar New Year Metaverse Experience

Lunar New Year Metaverse Experience
Services

Metaverse Marketing

VR Production

Video Production

PR

Social Media

To ring in the Lunar New Year with style and innovation, the Golden Arches teamed up with Chinese-Peruvian fashion trailblazer Humberto Leon (co-founder of streetwear label Opening Ceremony) to celebrate the Year of the Tiger in the metaverse.


Marking the brand’s first major VR activation, the McDonald’s Hall of Zodiacs was a fully immersive exhibition inspired by cultural traditions dating back thousands of years -- and brought to vivid life with the latest cutting-edge technology. The experience invited guests to discover their zodiac animal and receive a personal horoscope reading for the new year from one of 12 displays; each custom designed by Leon. 


To promote the Hall of Zodiacs, a 360 campaign was launched that featured a national TV spot, in-store activations, social media promotions and influencer engagement, which yielded international headlines and unprecedented social buzz.

Lunar New Year Metaverse ExperienceLunar New Year Metaverse ExperienceLunar New Year Metaverse ExperienceLunar New Year Metaverse Experience
Lunar New Year Metaverse Experience